Meet Matt

This is the cover of the latest issue of Dirt Rag magazine. Besides being an awesome mag, they have great taste - the handsome fella on the cover here is none other than Matt McFee, founder of Hermosa Tours.

I have known Matt for a few years now, and watched his business grow from a simple Hermosa trailhead shuttle ride into an operation that spans 3 States and 4 seasons. They can get you to the good stuff, and make sure you have fun. They also dabble in paved road tours - in fact, Paved magazine wrote about one such adventure not too long ago.

I have a bit of a man-crush on Matt (sorry Oz). I really admire what he has done to overcome a lot of challenges and build a great business.

Why am I writing about Matt in a blog about this Divide Ride? Because Matt and Hermosa Tours will be providing on-the-ground support for the ride. And that my friends is a good thing.

OK - off to the White Rim for the next few days. Out.